We started with one simple idea. Surely it’s possible to make a better-tasting alternative to an energy gel.
From there, our foody passion and love of outdoor sports led us to create products that yes work great, but it’s really in the taste, quality, and texture that we try and set ourselves apart. We started at a wind-swept, mountain-top feed station handing out XACT ENERGY Fruit bars back in 2012, and ever since, our passion has taken us to new heights and new products as we grow our offer of awesome tasting nutrition for sports.
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